Imagine having the opportunity to take all your prospects (dream clients) on a tour through your entire operation to, once-and-for-all, prove to them that the products and services you offer are simply the best they can get! http://www.sahrc.org.za/home/index.php?ipkArticleID=4 Imagine having the opportunity to take all your prospects (dream clients) on a tour through your entire operation to, once-and-for-all, prove to them that the products and services you offer are simply the best they can get! http://www.sahrc.org.za/home/index.php?ipkArticleID=5 Imagine having the opportunity to take all your prospects (dream clients) on a tour through your entire operation to, once-and-for-all, prove to them that the products and services you offer are simply the best they can get! http://www.sahrc.org.za/home/index.php?ipkArticleID=6 Imagine having the opportunity to take all your prospects (dream clients) on a tour through your entire operation to, once-and-for-all, prove to them that the products and services you offer are simply the best they can get! http://www.sahrc.org.za/home/index.php?ipkArticleID=7 Imagine having the opportunity to take all your prospects (dream clients) on a tour through your entire operation to, once-and-for-all, prove to them that the products and services you offer are simply the best they can get! http://www.sahrc.org.za/home/index.php?ipkArticleID=8 Imagine having the opportunity to take all your prospects (dream clients) on a tour through your entire operation to, once-and-for-all, prove to them that the products and services you offer are simply the best they can get! http://www.sahrc.org.za/home/index.php?ipkArticleID=9 Imagine having the opportunity to take all your prospects (dream clients) on a tour through your entire operation to, once-and-for-all, prove to them that the products and services you offer are simply the best they can get! http://www.sahrc.org.za/home/index.php?ipkArticleID=10 Imagine having the opportunity to take all your prospects (dream clients) on a tour through your entire operation to, once-and-for-all, prove to them that the products and services you offer are simply the best they can get! http://www.sahrc.org.za/home/index.php?ipkArticleID=11 Imagine having the opportunity to take all your prospects (dream clients) on a tour through your entire operation to, once-and-for-all, prove to them that the products and services you offer are simply the best they can get! http://www.sahrc.org.za/home/index.php?ipkArticleID=12 l http://www.sahrc.org.za/home/index.php?ipkArticleID=13 A look at some of the events that led up to the current rise in digital media marketing and the fall of traditional marketing. http://www.sahrc.org.za/home/index.php?ipkArticleID=14 A brief view on how Inbound Marketing in the form of Digital Media has taken the place of many old traditional advertising techniques. http://www.sahrc.org.za/home/index.php?ipkArticleID=15 There are many Search Engine Optimization companies that offer high search rankings. Some of them employ unethical techniques. Know how to spot them. http://www.sahrc.org.za/home/index.php?ipkArticleID=16 If you can measure it you can manage it. Managing your website starts with accessing it and knowing its strengths and weaknesses. http://www.sahrc.org.za/home/index.php?ipkArticleID=17 For those who operate in the world of tertiary education, online communication is standard procedure. They have been doing it for decades. As always, universities tend to sit at the fore of any new trend and we have much to learn from their experience. http://www.sahrc.org.za/home/index.php?ipkArticleID=18 Traditional advertising and branding in particular is going the way of the horse-drawn cart. On the flip side, digital media is consistently outperforming the cart in everything from PR to reporting, research and deliverable sales figures. What then must traditional advertisers do? There is nothing for it. They must evolve as some of the carters did. http://www.sahrc.org.za/home/index.php?ipkArticleID=19 Coming from the starting point that the job of your marketing department is to generate leads for the sales team. Let us take a look at what the best marketing department in the world might be like. http://www.sahrc.org.za/home/index.php?ipkArticleID=20